bitpay.com

Migrated and implemented company website to Framer CMS.

Client

BitPay

Services

Visual Design UI & UX Design Strategy & Implementation Framer Development

Industries

Crypto

Date

2024

Complete website migration from custom build to Framer CMS, enabling locale support and consolidating all content platforms while reducing development dependencies.

I led the complete migration from a custom-built website to Framer CMS, advocating for the platform change and personally handling 80% of the implementation. The new system consolidated our blog, resources, and crypto purchase capabilities into a unified, locale-ready platform that dramatically reduced development overhead while maintaining our existing design quality and brand standards.

As Lead Product Designer, I identified the need for locale support and platform consolidation, then advocated for Framer as the solution alongside our SEO manager. I personally handled the CMS setup, locale configuration, component library creation, and 80% of the site implementation. My approach focused on creating a system where developers only need to intervene for custom code components, while I can independently manage content, design updates, and new page creation through Framer's visual development environment.